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Alexis Mabille to Forgo Women's Runway Show Amid Repositioning

Alexis Mabille to Forgo Women's Runway Show Amid Repositioning
From WWD - February 9, 2018

MOVING ON UP: Alexis Mabille is sitting out the runway season in Paris as he repositions his main collection to focus on the sophisticated tuxedos and glamorous evening gowns that have won him fans including Katy Perry, Lady Gaga and Dita Von Teese.

The French designer will show his fall ready-to-wear line in showroom appointments, alongside a film clip, together with items from his pre-fall collection, for those buyers who could not come to Paris in January.

The main collection is much more concentrated this season, and since we are changing its focus, I didnt necessarily want to do a runway show, but rather shoot a video and a very nice look book in order for the message to be clearer, Mabille told WWD.

That message is: out with the sweatshirts, in with the cocktail and bridal offerings. To wit, he snuck items from the pre-fall collectionwhich represents 70 percent of salesonto the runway during Paris Couture Week alongside his haute couture creations, proof that they have become hard to distinguish.

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