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Former J Brand, Gap Creative Laura Pizzarelli Launches L.A. Agency

Former J Brand, Gap Creative Laura Pizzarelli Launches L.A. Agency
From WWD - February 7, 2018

Laura Pizzarelli, J Brands longtime vice president of creative and former interim vice president of creative at Gap Inc., has founded her own Los Angeles-based branding agency, A Woman Walks the Edge. The company will specialize in creating multiplatform image campaigns for primarily female-led companies using women photographers, executives and other talent behind the scenes as well.

The companys first campaign will be for the Gap-Sarah Jessica Parker kids collaboration launching March 1. It was one of the projects I took with me from my eight months at Gap, and she was an amazing person to do this with, said Pizzarelli of Parker. Shes strong, powerful, cool and independent.

While her agencys projects wont be exclusively female, Pizzarelli said, Ive noticed over the last 10 years the lists of people Ive been presented with for work have smaller numbers of women, and I wanted to create more platforms for them.

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