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Goop Hiring to Expand Collections, Debut Home Goods

Goop Hiring to Expand Collections, Debut Home Goods
From WWD - February 6, 2018

The fashion world is going to get Goop-ier this year.

The high-end, love-it-or-hate-it lifestyle brand that Gwyneth Paltrow started more than a decade ago as a list of her favorite things and places for inquiring friends is ready to expand its collection of branded merchandise beyond a small line of skin-care and wellness products and a limited run of apparel separates.

Expect more knitwear, which Goop has dabbled in with a few pieces since launching its G. Label about 16 months ago, but also denim, which will be a first for the label. G. Label releases a handful of pieces every month and the most recent three-piece collection features a cable knit sweater priced at $650 and a sweater dress priced at $595.

Asked about the future of the line, Blair Lawson, Goops chief merchandising officer, said that G. Label is set to continue in its current format of tightly edited monthly drops that will be sold exclusively through Goop. But she admitted the company is building out the team and infrastructure to support broader monthly collections, as well as an expansion of the G. Sport athleticwear line.

The company is now looking for a fashion production director, a fashion buyer and a merchandise planner, according to several new job postings.

This is not the first hiring spree Goop has been on recently. Late last year, the company brought on Shaun Kearney as senior vice president of fashion, where hes been charged with growing the branded label and Goops overall fashion business. Kearney came to Goop from Fabletics, the womens athleticwear brand founded by Kate Hudson. Wendy Lauria also came on as vice president of marketing at the time and Erin Pollard was hired as director of partnerships, international fashion and luxury. Both came from Harpers Bazaar.

But Goop isnt only expanding in fashion. Its headed toward its first launch of branded home goods as well and is looking for a vice president to head up the category.

Lawson said developing our own home products, as well as building out our highly curated multibrand assortment in home is a priority this year, and added that Goop has some very exciting projects underway in the home category.

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