Advertisement

90% of People Quit After 3 Months of Hitting the Gym, Here's How to Be the Exception

90% of People Quit After 3 Months of Hitting the Gym, Here's How to Be the Exception
From Lifehack - December 28, 2017

I manage a fitness center for one of the biggest brands in Switzerland. My prediction for January: We will have more than 130 new members that will join our facility. This is nearly 100.000 dollar revenuein a single month.I manage a fitness center for one of the biggest brands in Switzerland. My prediction for January: We will have more than 130 new members that will join our facility. This is nearly 100.000 dollar revenuein a single month.

January is the most lucrative month for fitness centers. A lot of the people start a gym membership, because they want to completely redefine themselves. New YearNew Me!, they will post on social media. Unfortunately, this is often not the case. More than 90% of these people will quit after three months of going to the gym. We call them the no-shows.

This is not the ideal situation, neither for the person that is going to the gym or the gym itself. I remember my previous boss telling me: Florian, the no-shows are not your ideal customers. Gyms will always need them to make money. But the people that are training frequently, reach success and then enthusiastically tell their friends about itthese are our true value customers!

My previous boss had many flaws, but in this aspect he was right. Here are 3 tips that will help you stay training, for months to come.

1. Set Good Goals

Most of the time when clients come into our facility, they havent set proper goals. Whenever we fill out the evaluation-form, they write down that they simply want to lose weight or gain muscle. These two statements are wishes, not goals.

Realistic goals follow the SMART-rule. Goals should be specific, measurable, achievable, realistic and time-bound. Losing weight is not a goal, losing 5 kilograms of body weight in the next two months is.

I want to stress out the realistic aspect of the goal-setting. Start really small. Having big goals will only frustrate you in the long run. Read about it on forums and then determine what is reasonable. Change one behaviour at a time. Make it sustainable.

Also make sure that you will write your goal down. Theres magic behind a written goal. You will be far more likely to stick to it, if your goal is engrained in paper. Remind yourself of your goals dailywrite them on a post-it note and put them on your fridge.

2. Find Accountability

Writing your goals down and putting them on your fridge also have the benefits of creating accountability within your family. Your family will support you and ask you how your journey is going. This makes you more likely to stick to your goals.

Have you ever wondered why gyms have group fitness classes? Its because having a Group Fitness class helps people foster personal relationships. And relationships within the gym increase the chances of the person renewing his membership. The people that train with a friend will generally train more often and harder. They are more likely to reach their goals.

3. Learn To Deal With Setbacks

Quitting Makes Nothing Better

Advertisement

Continue reading at Lifehack »