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Is Technology the Key to Success in the 21st Century?

Is Technology the Key to Success in the 21st Century?
From Lifehack - December 25, 2017

Technology advances by leaps and bounds. It seems like were always fighting to stay current on tech trends. Consumers arent alone in this race for the hottest products and services on the market. Many businesses are also eager to jump on the tech bandwagon.Technology advances by leaps and bounds. It seems like were always fighting to stay current on tech trends. Consumers arent alone in this race for the hottest products and services on the market. Many businesses are also eager to jump on the tech bandwagon.

Sometimes companies dont do well on the cutting edge. The Daily, a digital newspaper that sought to ride the wave of success caused by the iPad, is a classic example. This e-newspaper showed promise, but wound up being a colossal flop.1

Today, reading a newspaper on a tablet requires no stretch of the imagination. The Washington Post, The New York Times, and other major papers offer e-subscriptions. If The Daily had the right idea, why did it fail?

It wasnt that the idea of an e-paper was bad. The combination of a clunky interface, a bad business model, an unclear mission, and high overhead made the paper unsustainable.2

The Daily led with technology. They didnt put as much focus on developing a user-friendly paper as they should have. They were trying to operate in a digital age with an analog mindset. They saw the importance of using tech to publish their stories, but they didnt understand how to do that.

What We Think Technology Can Do

Using technology doesnt guarantee that well be successful, but many feel that tech holds the key to success. Technology has always defined our culture. From the invention of the wheel to the 21st century marvels of information technology, our way of life is tied to innovation.

We see success stories from wealthy public figures such as Mark Zuckerberg, Steve Jobs, and Jeff Bezos. All eyes are on Silicon Valley, and were all waiting to see whats going to change our world next.

Upload a viral YouTube video, make a Facebook page that people like, become famous on Instagram, or build your own app, and you, too, can have the power and influence of someone like Steve Jobs. This flawed thinking gives people the idea that technology is the way to be successful.

Since so many people believe that anyone can achieve success through technology, tech has become step one in solving problemswhether or not its appropriate.

What Technology Can Actually Do

Using technology for the sake of using technology doesnt work.

When people grapple with technology without a plan, they fail miserably. Tech doesnt guarantee greatness. Good ideas stick around, and poorly executed ideas die. Thoughtlessly relying on technology is a liability, not an asset.

Maybe its because so much of what makes technology work is unknown to the average person. Perhaps weve seen the successes of greats like Mark Zuckerberg without recognizing their struggles. Whatever the case, many of us believe that using technology is the easy answer.

Without having a deep understanding of technology and how it can address a clearly-defined question, the idea will fail every time. Look at The Daily. They knew they wanted to created a newspaper available on the iPad, but they didnt understand the technology. They created a substandard product that didnt solve any problems.

Ideas First, Technology Second

What do you want to achieve?

How do you think you can solve the problem without technology?

Focus on the why and how of the problem.

Technology Is Not the Answer to All

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