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Ever Wonder Why Do We Count to Three?

Ever Wonder Why Do We Count to Three?
From Lifehack - December 7, 2017

January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone. Its a seminal moment in technology history (and societal history)the iPhone changed almost everything about how we interact with each other and brands, with Android and others soon following suit in the market. Beyond what the moment represented, the presentation itself is interesting.1January 9, 2007 was the day Steve Jobs introduced the first generation of the iPhone.Its a seminal moment in technology history (and societal history)the iPhone changed almost everything about how we interact with each other and brands, with Android and others soon following suit in the market. Beyond what the moment represented, the presentation itself is interesting.1

Jobs was famous for using expressions like Wait, theres more or Another thing in his presentations, and he even opened the 2007 presentation by discussing the three revolutionary products theyd be introducing:

As the audience applauded, Jobs eventually said,

Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!

The way Jobs structured his presentation is a concept called The Rule of 3. What is that exactly, and why is it so special?

The Power of Three

The Rule of 3 is a writing principle described in Roy Peter Clarks book How To Write Short. It suggests that events or characters introduced in three are more humorous, satisfying, and effective in execution of a message and engaging the audience. The audience is more likely to remember the information conveyed and it makes the speaker appear knowledgeable while being both simple and catchy.

Martin Luther King Jr., the civil rights activist and preacher, was known for his uses of tripling and the Rule of 3 throughout his many influential speeches.

His speech Non-Violence and Racial Justice contained a binary opposition of the rule of three:2

insult, injustice and exploitation,

Count to Three for Everything

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