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TripAdvsor Tricked: Garden Shed Listed as London's Best Restaurant

TripAdvsor Tricked: Garden Shed Listed as London's Best Restaurant
From Fine Dining Lovers - December 6, 2017

TripAdvisor must be questioning algorithms, systems and stupidity today after a journalist tricked the online review site into listing the shed at the bottom of his garden as Londons best new restaurant.

Thats right, after reports of rampant fake online reviewspublished just this week, TripAdvisor has just been well and truly duped.

The site ranked The Shed at Dulwich, a fake listing based around the garden shed of the writer Oobah Butler, as Londons best restaurant. You can see the archived listing here.

It seems Butler really took them to town, creating a fake website that listed his fake restaurants cooking philosophy, including dishes based on emotions such as lust, love and our personal favourite, contemplation: a deconstructed Aberdeen stew with elements of the dish served to the table as they would be in the process of cooking. Served with warm beef tea.

Oobah used friends, celebs (Jay Rayner got involved), the collective enthusiasm of the internet and a basic phone costing him just $10 to, in just six month, game TripAdvisor and take the crown as Londons best restaurant. He also hosted an opening night and actually served, albiet for free, ready-meals that were spruced up to look like fancy cuisine.

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