Advertisement

Drew Barrymore Launches Lifestyle Brand on Amazon Fashion

Drew Barrymore Launches Lifestyle Brand on Amazon Fashion
From WWD - October 23, 2017

Drew Barrymore today launches a contemporary lifestyle brand called Dear Drew on Amazon Fashion. Described as a love letter to women around the world, the collection includes apparel, handbags, jewelry, luggage, hair tools, lingerie and loungewear, priced from $28 to $248.

In the first campaign image, Barrymore wears the Mulberry Street tie-front skirt, SoHo fan drop earrings, Little Italy identification bracelet, NoLIta cuff and You are Strong clutch. While the items are clearly inspired by New York neighborhoods, the collection is meant to have an international appeal.

Were delighted to be teaming up with Drew Barrymore to debut her new brand on Amazon Fashion, said Amazon Fashion director Kate Dimmock, who praised Barrymores impressive career and creative energy, as well as her free-spirited style.

Advertisement

Continue reading at WWD »