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FDA Says "Love" Is Not an Actual Ingredient, Sorry - Food News

FDA Says "Love" Is Not an Actual Ingredient, Sorry - Food News
From The Kitchn - October 6, 2017

As the number of products on supermarket shelves continues to grow, marketing, package design, and uniqueness in branding have become big business. This is especially true for smaller labels trying to sway the average consumer to purchase their product.

This was the case with Nashoba Brook Bakery's granola, which lists an ingredient on its bag that makes a consumer's heart go pitter-patter: love! But the FDA has something to say about that.

Over the last decade, the way food is packaged has become an integral part of the way we shop. Many of us are checking labels more thoroughly to confirm that what we are eating is what we think we are!

Several companies (that I can think of) do funny things with the wording on their packaging. It might be little things like bios of people who made the product, stickers with their faces, funny little phrases, and, in the case of Nashoba Brook's granola, the word "love," according toBloomberg.

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