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Amazon's Price Cuts Brought More Customers to Whole Foods - Grocery News

Amazon's Price Cuts Brought More Customers to Whole Foods - Grocery News
From The Kitchn - September 13, 2017

Earlier this summer, the supermarket industry was shaken up: Online retailer Amazon acquired upscale grocery chain Whole Foods for $13.7 billion. One of Amazon's first moves was to cut costs at the 460 brick-and-mortar stores in the United States, Britain, and Canada.

"We are determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market qualitywe will lower prices without compromising Whole Foods Market's long-held commitment to the highest standards," Jeff Wilke, CEO of Amazon Worldwide Consumer, says in a statement. "To get started, we are going to lower prices beginning Monday on a selection of best-selling grocery staples."

Amazon accomplished this by slashing prices on items like whole trade bananas and avocados to brown eggs and rotisserie chicken. The effect? According to Business Insider, Whole Foods experienced a 25 percent increase in customers. In some cities, the effect was heightened. Take Chicago, for instance, which saw a 35 percent increase in customers.

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