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Georgia May Jagger Collaborates With Volcom Stone Row on Capsule Range

Georgia May Jagger Collaborates With Volcom Stone Row on Capsule Range
From WWD - August 18, 2017

GEORGIAS GEAR: Georgia May Jagger has teamed with Volcom Stone Row on a capsule range. Launched in 1991, Volcoma brand owned by the Kering Groupis known for its surfing, skating and snowboarding apparel, footwear and accessories. Stone Row is Volcom Womens elder sister and is aimed at a contemporary market. It is inspired by music, art and travel.

Womens global design director Kelly Summer said Jagger had a passion for design and wanted to work with the label to create pieces that were missing from her wardrobe, easy items to wear during her travels.

She is honest and focused on what she wants, Summer said of working with Jagger. Plus, she is with us every step of the way through the design process. With a common influence from London and California, we are aligned on our inspiration for Volcom and Stone Row, so its been a great partnership. From initial concept, right through to the photo shoot, we have plenty of touch points with Georgia to make sure this collaboration is something she is proud of.

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