We Visited the First Homesense Store in the US And We're Taking You On a Tour - Apartment Therapy

We Visited the First Homesense Store in the US And We're Taking You On a Tour - Apartment Therapy
From The Kitchn - August 16, 2017

If you have been anxiously awaiting the opening of Homesense, the new HomeGoods spinoff, we are right there with you. The first location in Framingham, Massachusetts opens Thursday, but we visited and got a sneak peek inside. We are taking you on a tour below.

Though Homesense is already a popular home store for TJXHomeGoods' parent companyoverseas, this is the first time the brand is coming to the US. The concept is similar to the HomeGoods you know and love, but on steroids. There are more large furniture pieces, an expansive lighting section, and importantly, more of each item (no more finding just one bar stool/end table/throw pillow and wondering how you will get one or three more).

Spoiler: It's heaven and I never wanted to leave. It was torture that I could not yet shop (though my wallet was relieved).

Here's what it's like to walk through the new store:

Walking in the door, you are first greeted by "curated corner," a themed section that will change every six weeks or so. During my tour, it was celebrating indigenous design and craft from around the world.

To the right of the door is the lighting section, which could basically be its own store. The pendants and fixtures hanging from the ceiling can be lowered down so you can buy them on the spot, without waiting for shipping or delivery.

Next to the lighting is large furniture with an impressive selection of seating in varying styles, from traditional to mid-century to more modern. I had never seen a sleeper or a sectional in a HomeGoods before, and Homesense has several of each. The wall behind the furniture housed smaller accent pieces, like side tables, nightstands, and stools.

In the middle, opposite the aisle from furniture are the shelves devoted to coffee table books and design accents.


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