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Oprah Is Launching Her Own Brand of Healthy Comfort Foods - Food News

Oprah Is Launching Her Own Brand of Healthy Comfort Foods - Food News
From The Kitchn - August 10, 2017

Oprah Winfrey is dipping into the food market with the upcoming launch of her own line of packaged foods. Winfrey's culinary debut is a collaboration with Kraft Heinz, which owns brands like Oscar Mayer, Grey Poupon, and Jell-O. The new line is slated to be called "O, That's Good."

The concept behind the line, which offers soups and sides, is to offer healthy alternatives to comfort foods.

"O, That's Good brings together the three things the consumer really wants: great-tasting food, convenience, and nutrition they can feel good about," says Nina Barton, senior vice president of marketing, innovation and research & development for the U.S. business at Kraft Heinz.

The total line, at launch, will consist of eight items. The brand will debut items like mashed potatoes with cauliflower mixed in, creamy Parmesan pasta with white bean pure replacing some of the cheese, and broccoli cheddar soup infused with butternut squash.

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