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Kay Unger New York Repositions Dress Line for Better-Priced Market

Kay Unger New York Repositions Dress Line for Better-Priced Market
From WWD - July 13, 2017

Kay Unger New York, which is licensed to Group J.S. International, is undergoing a makeover.

The dress brand, which for the past year has been geared toward the bridge-designer area, is being repositioned as a better updated dress collection. The company has lowered its price points to be more competitive in the dress market.

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