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Under Armour, A$AP Rocky Said to Be Collaborating on Sneakers

Under Armour, A$AP Rocky Said to Be Collaborating on Sneakers
From WWD - July 9, 2017

Under Armour is preparing to step up its game in footwear.

According to reports, the Baltimore-based activewear giant is putting the final touches on a sneaker collection with popular rapper A$AP Rocky.

An Under Armour spokeswoman wouldnt tip her hand, saying only: We are always talking to those with a passion to change the game, from athletes to creators to entrepreneurs.

Under Armour has had struggles breaking into the competitive footwear market. Its most popular shoe has been a sneaker with Golden State Warriors Steph Curry, but sales have moderated in recent months. Associating with the popular hip-hop artist would give the category a boost.

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