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Patron Stella McCartney and Jury Choose Lara Krude as Designer for Tomorrow in Berlin

Patron Stella McCartney and Jury Choose Lara Krude as Designer for Tomorrow in Berlin
From WWD - July 9, 2017

GIRLS CLUB: Hi Stella. I know youre there, chimed a red-capped and former Designer for Tomorrow patron Alber Elbaz in a well-wisher video aired at the 10thedition of the student designer competition held in Berlin last week. Stella McCartney was back for her second turn as Designer for Tomorrow patron for this diamond anniversary, and once again, the designer and jurys five finalists, culled from 200 European hopefuls, was an all-girls lineup. The winner, Lara Krude of Hamburgs University of Applied Sciences, will have mentoring sessions with McCartney as well as a further round of workshops and internships through Designer for Tomorrow sponsor, the German specialty store chain Peek & Cloppenburg.

Krudes womens wear capsule, Was Bleibt or What Remains, impressed with her take on mens wear tailoring and ensemble thinking gone awry, combined with a sensitive color sense, fine finishing and individual detailing. Last years winner, Edda Gimnes, was also back with her first runway show, her signature hand-drawn prints now full color and generally full flush, but sometimes also just a loosely sketched detail such as pockets or the back yoke on otherwise solid jackets and pants.

A part of the reason to come back, McCartney said, is that beyond this being the 10th anniversary, the process last time was just so enjoyable. And its interesting looking at these fiveall women again which is insaneand seeing such high quality.

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